Paris Jackson has never partnered with a beauty brand before—until now. KVD Beauty just recruited Michael’s famous daughter as its new “face” —and she’s promoting the brand’s new Tattoo Pencil Liner.

An accomplished actress and model, Jackson has graced the cover of multiple national and international fashion magazines, a testament to her worldwide recognition. She is also an emerging musician, known for her beautiful moody, vocal songs. 

Tara Loftis, KVD Beauty Global Vice President of Marketing and PR, says, “Paris exemplifies so much of what KVD Beauty stands for – kindness, discovery, and individuality…we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner. 

Loftis adds, “We know this partnership will be a great success, and there’s no one we’d rather work with than Paris for this exciting journey.”

Jackson comments: “As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity,” said Jackson. “I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way. Paired with the fact that they’re 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I cannot wait for all the exciting things to come.”

KVD Beauty’s New Tattoo Pencil Eyeliner

KVD Beauty’s new Tattoo Pencil Eyeliner is a pigment-packed gel pencil version of the brand’s  liquid liner, Iconic Tattoo Liner. 

The ultra-smooth gel pencil is long-wearing, and features high-impact pigment with a bold matte finish. It is also  waterproof, transfer resistant, and fade resistant—on the lid or waterline.

Tattoo Pencil Liner was inspired by the two foundations of tattoo artistry— 

• LINING, to easily create bold linework 
• SHADING, to let you quickly smudge it out

The formula sets fast and locks in place for all-day wear—so applying to one eye at a time is advised.

The Campaign

To bring this highly anticipated launch to life, Jackson’s artistry for this campaign shoot was spearheaded by KVD Beauty’s Global Veritas Artistry Ambassador Anthony Nguyen (@anthonyhnguyenmakeup), top celebrity makeup artist known for his endless creativity and showstopping looks.

Inspired by the bold and graphic liner looks you can create with the pencil, the campaign was shot by celebrated photographer Tyrell Hampton and styled by Danyul Brown.

More Details 

As always, Tattoo Pencil Liner is 100% vegan and cruelty-free.

Tattoo Pencil Liner is launching in 10 matte shades inspired and named after historical pigments:

• Pyrolusite Brown (cool brown) 
• Axinite Brown (warm brown) 
• Magnetite Gray (smoke gray) 
• Verdetta Green (deep emerald) 
• Violet Hematite (antique violet).
• Diox Purple (bold amethyst) 
• Madder Red (rust red)
• Azurite Blue (vibrant cobalt) 
• Blue Ashes (intense sapphire) 
• Trooper Black (ultra-black)

It is available on the brand’s website, and will roll out to Sephora on April 11th, followed by Ulta Beauty on June 10th, 2022.